Social Media Good For Businesses, Including Vet Clinics

At Primoro, Inc. we have a strong interest in seeing medical practices use social media as a communication, education, marketing and advertising tool. The same holds true for other businesses, including veterinary clinics, hospitals and emergency facilities.

You may recall that during last year's holiday season, brick and mortar retailers embraced social network site Facebook to offer their "Fans" discount codes. These codes, in fact, were only available to their fans. In other words, their fans had a purchasing advantage over all other consumers.

While we are not suggesting veterinary clinics use these sites for discounts or specials, the consumer at large is using these sites to determine who their vendors will be. If you think about it, a business that is active with social network sites suggests to the consumer, that they are an active part of the community and worthy of consideration as a supplier or vendor.

If you are currently using social media as a communication outlet, you should. Companies, like PrimoroVet, build social media systems that remove all the drudgery of social networking participation, and can make it as easy to use as writing an email.

If you need more convincing, take a look at this article from March 16, 2010.

Robert Rosser, Owner & Senior Consultant

PrimoroVet

404-394-0014